Ad said $1.99/gal for fresh milk. I was charged $2.79 for two gallons.
Customer service said the price was only valid for 3 days 1-3 March instead of a week. Ad was misleading and deceptive. Customer in front of me in the line had the exact same problem, and was returning the milk.
I kept the milk, but feel that I was cheated out of $1.60 and a lot of other folks will feel the same way, and will stop shopping at Safeway and shop for groceries elsewhere. I think Safeway should issue a customer apology and refund for the overcharging.
Monetary Loss: $2.